Brandon Brye portfolio hero image

BRANDON

2K26

./ portfolio

DESIGN LEADER
PRODUCT STRATEGIST
Digital Experience Builder

BRYE

BRANDON BRYE.COM

Creative director
Design lead Builder of innovative digital experiences

As Design Services Director at Jakroo, my role spans digital product innovation, creative operations, and design teams across 3D customization, workflow automation, global production systems, and AI-powered tools for athletes and teams worldwide.

Photo-of-the-Designer

DESIGN LEADER
PRODUCT STRATEGIST
SYSTEMS BUILDER

I’ve spent more than 20 years in design, including the last 15 leading Design Services at JAKROO. During that time, I’ve built teams, improved workflows and helped shape the tools and systems that support both our customers and internal teams.

A major focus has been leading the evolution of JAKROO’s 3D Design Center and the systems behind it, connecting design intake, scheduling, approvals, reporting and production. More recently, I’ve been exploring how automation and AI can make those workflows faster and easier without losing the human side of the creative process.

I enjoy working where design, technology and operations overlap, simplifying complex processes, building better experiences and giving creative teams better tools to do their work.

Outside of work, I spend most of my time with my family, playing video games, or making music. I’ve been playing drums and guitar for most of my life and have been lucky enough to play in several bands along the way.

I’m currently exploring senior leadership opportunities in design, product experience, creative technology, and design operations. I’m especially interested in roles where I can help set direction, build strong teams, and create products and systems that make a real difference.

Based in La Crosse, WI

(UTC-6)

A 15-year platform evolution that transformed a legacy configurator into a scalable, real-time 3D customer experience supporting more than 125 customizable products and 200,000+ platform users.

LEADERSHIP CAPABILITIES

I connect creative vision, customer experience, technology, and operations to build products and systems that perform at scale.

01 ——

Product & Experience Strategy

Define product vision, customer journeys, and scalable digital experiences that connect user needs with business goals.

Product Vision

Experience Strategy

Platform Roadmapping

UX Architecture

02 ——

Design Operations & Systems

Build scalable workflows that improve capacity, quality, visibility, consistency, and delivery.

Workflow Architecture

Capacity Planning

KPI Development

Process Automation

03 ——

Creative Direction & Brand Systems

Establish creative direction and visual systems across products, platforms, campaigns, and customer experiences.

Creative Direction

Brand Systems

Art Direction

Product Visualization

04 ——

AI & Emerging Technology

Turn emerging technology into practical tools that improve ideation, production, efficiency, and customer engagement.

AI Product Strategy

Generative Workflows

Prompt Design

Creative Automation

05 ——

People & Team Leadership

Lead designers and cross-functional partners through clear priorities, coaching, accountability, and shared business goals.

Team Development

Executive Communication

Cross-Functional Leadership

Change Management

LEADERSHIP & PRODUCT IMPACT

years in design

24

200K+

125+

10K+

136

3D Platform Users

Custom Products

Design Projects

Approved Colors

YEARS LEADING DESIGN SERVICES

15

5

2

175

35%

AI Applications

Global Facilities

3D Products Live

Engagement Lift

Client Satisfaction Rate

99

%

feedback loops endured

101

Applause Corner

  • Brandon's interpersonal skills are excellent. He listens well to his clients and goes out of his way to see that budgets and time lines are met. His creative skills and thinking are at an extremly high level.

    Brian M.

    PM, Banker Steel

  • I was Brandon's right-hand man for years at Jakroo. We collaborated on every major project, and I couldn't have asked for a better boss, leader, or mentor.

    Jeff S.

    Designer, Dave's Guitar Shop

  • Brandon's my go-to designer for album covers and posters for my band and School of Rock materials back when I taught there. I trust him with all my graphic design needs.

    Liz O.

    Musician, 80's Things

  • Working with Brandon has always been seamless. He turns rough concepts into polished, production-ready designs that elevate the final photography.

    Jason S.

    Photographer, Jason Ray Photo

  • Brandon built my studio's website and social media, plus all our posters and clothing. He's fast efficient, and always affordable.

    Joanie W.

    Owner, Posh Fit Studio

  • Reliable collabrative, and genuinely talented. Easy to work with and always on point.

    Ruben R.

    Owner, RR Clothing

Have a project?

Schedule a Call.

Let's chat!

Have a project?

I'm available for new opportunities and
contract projects now.

Brandon Brye portfolio hero image

BRANDON

2K26

./ portfolio

DESIGN LEADER
PRODUCT STRATEGIST
Digital Experience Builder

BRYE

BRANDON BRYE.COM

Creative director
Design lead Builder of innovative digital experiences

As Design Services Director at Jakroo, my role spans digital product innovation, creative operations, and design teams across 3D customization, workflow automation, global production systems, and AI-powered tools for athletes and teams worldwide.

Photo-of-the-Designer

DESIGN LEADER
PRODUCT STRATEGIST
SYSTEMS BUILDER

I’ve spent more than 20 years in design, including the last 15 leading Design Services at JAKROO. During that time, I’ve built teams, improved workflows and helped shape the tools and systems that support both our customers and internal teams.

A major focus has been leading the evolution of JAKROO’s 3D Design Center and the systems behind it, connecting design intake, scheduling, approvals, reporting and production. More recently, I’ve been exploring how automation and AI can make those workflows faster and easier without losing the human side of the creative process.

I enjoy working where design, technology and operations overlap, simplifying complex processes, building better experiences and giving creative teams better tools to do their work.

Outside of work, I spend most of my time with my family, playing video games, or making music. I’ve been playing drums and guitar for most of my life and have been lucky enough to play in several bands along the way.

I’m currently exploring senior leadership opportunities in design, product experience, creative technology, and design operations. I’m especially interested in roles where I can help set direction, build strong teams, and create products and systems that make a real difference.

Based in La Crosse, WI

(UTC-6)

A 15-year platform evolution that transformed a legacy configurator into a scalable, real-time 3D customer experience supporting more than 125 customizable products and 200,000+ platform users.

LEADERSHIP CAPABILITIES

I connect creative vision, customer experience, technology, and operations to build products and systems that perform at scale.

01 ——

Product & Experience Strategy

Define product vision, customer journeys, and scalable digital experiences that connect user needs with business goals.

Product Vision

Experience Strategy

Platform Roadmapping

UX Architecture

02 ——

Design Operations & Systems

Build scalable workflows that improve capacity, quality, visibility, consistency, and delivery.

Workflow Architecture

Capacity Planning

KPI Development

Process Automation

03 ——

Creative Direction & Brand Systems

Establish creative direction and visual systems across products, platforms, campaigns, and customer experiences.

Creative Direction

Brand Systems

Art Direction

Product Visualization

04 ——

AI & Emerging Technology

Turn emerging technology into practical tools that improve ideation, production, efficiency, and customer engagement.

AI Product Strategy

Generative Workflows

Prompt Design

Creative Automation

05 ——

People & Team Leadership

Lead designers and cross-functional partners through clear priorities, coaching, accountability, and shared business goals.

Team Development

Executive Communication

Cross-Functional Leadership

Change Management

LEADERSHIP & PRODUCT IMPACT

years in design

24

200K+

125+

10K+

136

3D Platform Users

Custom Products

Design Projects

Approved Colors

YEARS LEADING DESIGN SERVICES

15

5

2

175

35%

AI Applications

Global Facilities

3D Products Live

Engagement Lift

Client Satisfaction Rate

99

%

feedback loops endured

101

Applause Corner

  • Brandon's interpersonal skills are excellent. He listens well to his clients and goes out of his way to see that budgets and time lines are met. His creative skills and thinking are at an extremly high level.

    Brian M.

    PM, Banker Steel

  • I was Brandon's right-hand man for years at Jakroo. We collaborated on every major project, and I couldn't have asked for a better boss, leader, or mentor.

    Jeff S.

    Designer, Dave's Guitar Shop

  • Brandon's my go-to designer for album covers and posters for my band and School of Rock materials back when I taught there. I trust him with all my graphic design needs.

    Liz O.

    Musician, 80's Things

  • Working with Brandon has always been seamless. He turns rough concepts into polished, production-ready designs that elevate the final photography.

    Jason S.

    Photographer, Jason Ray Photo

  • Brandon built my studio's website and social media, plus all our posters and clothing. He's fast efficient, and always affordable.

    Joanie W.

    Owner, Posh Fit Studio

  • Reliable collabrative, and genuinely talented. Easy to work with and always on point.

    Ruben R.

    Owner, RR Clothing

I'm available for new opportunities and
contract projects now.

Brandon Brye portfolio hero image

BRANDON

2K26

./ portfolio

DESIGN LEADER
PRODUCT STRATEGIST
Digital Experience Builder

BRYE

BRANDON BRYE.COM

Creative director
Design lead Builder of innovative digital experiences

As Design Services Director at Jakroo, my role spans digital product innovation, creative operations, and design teams across 3D customization, workflow automation, global production systems, and AI-powered tools for athletes and teams worldwide.

Photo-of-the-Designer

DESIGN LEADER
PRODUCT STRATEGIST
SYSTEMS BUILDER

I’ve spent more than 20 years in design, including the last 15 leading Design Services at JAKROO. During that time, I’ve built teams, improved workflows and helped shape the tools and systems that support both our customers and internal teams.

A major focus has been leading the evolution of JAKROO’s 3D Design Center and the systems behind it, connecting design intake, scheduling, approvals, reporting and production. More recently, I’ve been exploring how automation and AI can make those workflows faster and easier without losing the human side of the creative process.

I enjoy working where design, technology and operations overlap, simplifying complex processes, building better experiences and giving creative teams better tools to do their work.

Outside of work, I spend most of my time with my family, playing video games, or making music. I’ve been playing drums and guitar for most of my life and have been lucky enough to play in several bands along the way.

I’m currently exploring senior leadership opportunities in design, product experience, creative technology, and design operations. I’m especially interested in roles where I can help set direction, build strong teams, and create products and systems that make a real difference.

Based in La Crosse, WI

(UTC-6)

A 15-year platform evolution that transformed a legacy configurator into a scalable, real-time 3D customer experience supporting more than 125 customizable products and 200,000+ platform users.

LEADERSHIP CAPABILITIES

I connect creative vision, customer experience, technology, and operations to build products and systems that perform at scale.

01 ——

Product & Experience Strategy

Define product vision, customer journeys, and scalable digital experiences that connect user needs with business goals.

Product Vision

Experience Strategy

Platform Roadmapping

UX Architecture

02 ——

Design Operations & Systems

Build scalable workflows that improve capacity, quality, visibility, consistency, and delivery.

Workflow Architecture

Capacity Planning

KPI Development

Process Automation

03 ——

Creative Direction & Brand Systems

Establish creative direction and visual systems across products, platforms, campaigns, and customer experiences.

Creative Direction

Brand Systems

Art Direction

Product Visualization

04 ——

AI & Emerging Technology

Turn emerging technology into practical tools that improve ideation, production, efficiency, and customer engagement.

AI Product Strategy

Generative Workflows

Prompt Design

Creative Automation

05 ——

People & Team Leadership

Lead designers and cross-functional partners through clear priorities, coaching, accountability, and shared business goals.

Team Development

Executive Communication

Cross-Functional Leadership

Change Management

LEADERSHIP & PRODUCT IMPACT

years in design

24

200K+

125+

10K+

136

3D Platform Users

Custom Products

Design Projects

Approved Colors

YEARS LEADING DESIGN SERVICES

15

5

2

175

35%

AI Applications

Global Facilities

3D Products Live

Engagement Lift

Client Satisfaction Rate

99

%

feedback loops endured

101

Applause Corner

  • Brandon's interpersonal skills are excellent. He listens well to his clients and goes out of his way to see that budgets and time lines are met. His creative skills and thinking are at an extremly high level.

    Brian M.

    PM, Banker Steel

  • I was Brandon's right-hand man for years at Jakroo. We collaborated on every major project, and I couldn't have asked for a better boss, leader, or mentor.

    Jeff S.

    Designer, Dave's Guitar Shop

  • Brandon's my go-to designer for album covers and posters for my band and School of Rock materials back when I taught there. I trust him with all my graphic design needs.

    Liz O.

    Musician, 80's Things

  • Working with Brandon has always been seamless. He turns rough concepts into polished, production-ready designs that elevate the final photography.

    Jason S.

    Photographer, Jason Ray Photo

  • Brandon built my studio's website and social media, plus all our posters and clothing. He's fast efficient, and always affordable.

    Joanie W.

    Owner, Posh Fit Studio

  • Reliable collabrative, and genuinely talented. Easy to work with and always on point.

    Ruben R.

    Owner, RR Clothing

I'm available for new opportunities and
contract projects now.